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Thursday, June 23, 2016

The Big Switch.

Social media hashtag is #thebigswitch.
So, July 1 is approaching. The biggest affiliation shuffle in Australian history, is about to take place, with Southern Cross moving from Ten Network programming, in three aggregated markets (along with three joint ventures that previously carried Ten), to Nine Network programming and Win moving from Nine Network programming in three aggregated markets + some others to Ten Network programming. This is simply, a switch of programming, not channels, but will come with it’s own problems which we will get into, in a bit. However, the Southern Cross/Win change for QLD, at least, isn’t the first time a “shuffle” has happened.