Days elapsed since Local Edition's end.

Wednesday, November 11, 2015

Kuttsy's Pitch VII: Unlucky7


OFFICIAL SOCIAL MEDIA HASHTAGS: #kpitchVII, #itstimeVII

“Ladies and gentleman, well may we say God Save the Queen: because nothing will save 7 News Brisbane in 2015. #itstimeVII #kpitchVII #1in21” Posted to Twitter upon BTQ losing 2015. 21-1, 25/7/15


Kuttsy’s Pitch VII: what many have claimed is, “Unlucky7” has finally arrived. The 438 days since Kuttsy’s Pitch VI have been remarkable. Seven comprehensively losing 2015: with numbers not seen since Bruce Paige was still dominant in the mid 00’s, ratings figures for the 6-7 hour last seen when Local Edition lead into 6pm in 2000, prior to The Chase’s arrival: only for the new gameshow to face a uphill battle, and most critically: the axing of a news director (with Ross Dagan in September 2014, yes, Kiwi readers, Seven Sharp outlasted Dagan at 7, with Neil Warren installed as a replacement) in Brisbane as well as the installation of a new national head of news/public affairs (taking advantage of Neil Mooney’s retirement) over the top of Rob Raschke (who fell on his sword in late October): former Today Tonight producer Craig McPherson on July 28, before starting officially on October 28.

But, yet, we are here again for the 7th time, in the mainline series (with the spinoff Pitch series (kicked off with the highly successful Kuttsy’s Fare Pitch): returning in early 2016, this time with one option that stood out from the rest: Kuttsy’s Radio Pitch (4BC as a 25-54 talk station). But this year we are reminded of the reason why the 11th of November is so symbolic.